At 99c, we don’t just create campaigns – we craft stories, spark connections, and deliver results that matter. From bold ideas to flawless execution, our work is designed to inspire, engage, and leave a lasting impression.
Checkers, in partnership with 99c, launched Xtra Savings Plus – a R99-per-month subscription designed to elevate customer convenience and value. Building on the success of the award-winning Xtra Savings program, this innovative offering includes unlimited Sixty60 deliveries, exclusive in-store discounts, and double personalized offers.
The launch campaign showcased the tangible benefits of Xtra Savings Plus through a strategic mix of digital, in-store, and social media touchpoints, driving customer loyalty and engagement. By redefining value and convenience, Checkers continues to lead retail innovation – proving that meaningful, customer-focused solutions are key to building lasting relationships.
In 2024, as rising costs made travel increasingly unaffordable, Checkers launched the ‘Delivering Something Xtra This Christmas’ campaign. Partnering with Lift, we branded an Airbus A320 and hosted the first ever Checkers Sixty60 delivery at 36,000 feet. The campaign gave away 2,000 local flights, reuniting families and driving engagement both in-store and online.
A heartwarming second phase followed Dr Nqobile Manzini’s surprise reunion with her son, embodying the message that Christmas is better, together. With 76 million views, this emotionally charged campaign combined storytelling and retail-first activations to cement Checkers’ leadership in the festive season.
The ‘Little Shop Goes Xtra’ campaign brought Checkers’ beloved collectible promotion to life like never before. With 44 new mini products – including special edition 100% recycled minis – the campaign combined nostalgia with a modern twist to captivate audiences. A TikTok-inspired TVC, multi-channel strategy, and UGC activations sparked excitement across all ages, while swap events fostered community connection.
The result? Increased footfall, higher basket spend, and viral online engagement – proving Little Shop isn’t just a promotion; it’s a cultural phenomenon.
Amid a challenging year, Checkers’ ‘We Play Better Together’ campaign brought hope and unity by celebrating South Africa’s love of rugby. Anchored by a humorous 84-second film featuring relatable moments – from potholes and taxi drivers to loadshedding – the campaign struck a powerful emotional chord with South Africans.
A multi-platform strategy delivered 28 million video views, 134 million impressions, and a reach of 43 million across Meta, TikTok, and YouTube. By tapping into cultural moments, the campaign strengthened brand affinity, created emotional connections, and positioned Checkers as a proudly South African brand during a key national moment.
The Summer 2024 ‘Art of Shape’ campaign redefined Ackermans as a leader in lingerie, celebrating over 100 years of expertise in fit, shape, and feel. Launched during Women’s Month, the campaign introduced the exclusive Art of Shape range – designed to empower South African women with confidence and comfort.
Through stunning visual storytelling and a multi-channel strategy, the campaign positioned Ackermans as a champion of self-expression and style. The result? Five consecutive months of significant market share growth, transforming Ackermans into a cultural force and revitalising its lingerie category in a competitive retail landscape.
The ‘It’s More Than a Meal – It’s People with a Taste for Life!’ campaign beautifully celebrates Spur’s 57-year legacy of creating cherished family memories. Anchored by the heartfelt cue “Ready to eat, Nana?”, the campaign follows a father and daughter through life’s milestones, showing Spur as more than a restaurant – it’s where life’s most treasured moments unfold.
Through a 360-degree strategy blending emotional storytelling, TVCs, digital content, and local activations, the campaign invited South Africans to share their #SpurMemories. By uniting nostalgia with innovation, Spur reinforced its place as a timeless part of South African dining culture.
Shoprite proudly introduced Homegrown – South Africa’s first private label range exclusively sourced from local small, medium, and micro enterprises (SMMEs). This groundbreaking initiative gives emerging businesses access to Shoprite’s 534 stores nationwide, helping them grow, create jobs, and uplift their communities.
Featuring 100% South African products like chutney, atchar, cookies, snacks, and sweets, Homegrown offers customers quality at affordable prices. Supported by Shoprite Next Capital, the initiative empowers suppliers such as Exotic Taste, Khayelitsha Cookies, and Gordons Sweets to thrive in the retail space. Homegrown is more than a product range – it’s a celebration of local talent and opportunity.
The ‘Birthday to the Max’ campaign brought Shoprite’s birthday celebration to life on TikTok, sparking excitement through the viral #ShopriteDancetotheMax challenge. Featuring a custom track, dynamic dance routine, and prize incentives, the campaign inspired a wave of user-generated content and made the hashtag a trending topic.
By blending a TikTok dance challenge with a cross-platform strategy – spanning TV and social media – the campaign created a festive atmosphere that truly resonated with audiences. It amplified brand interaction and positioned Shoprite as a fun, customer-first brand that genuinely connects with its audience.
Shoprite’s ‘Level Up Your Hustle’ competition gave South Africans the chance to win a Suzuki Eeco every week by spending R350 or more and swiping their Xtra Savings card. The campaign encouraged customers to enter via WhatsApp or QR code, with entries valid for weekly draws.
The initiative not only rewarded loyal shoppers but also generated nationwide excitement and engagement. With 20 Suzuki Eeco vans up for grabs, the competition highlighted Shoprite’s commitment to supporting entrepreneurial spirit and celebrating South Africa’s everyday hustlers.
Inspired by the resilience of Stanford following the devastating floods of 2023, Checkers created a heartwarming festive campaign celebrating the community’s spirit. A breathtaking solar-powered light display featuring nearly 70,000 bulbs transformed the town’s main street, while locals gathered for a country-style feast under the stars. Captured in Checkers’ festive TV commercial, the event tells a story of recovery and hope. Beyond spreading joy, the initiative boosted local tourism and directly benefited the community through job creation and support for local businesses – showcasing Checkers’ commitment to making a meaningful impact.
